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Naomi Osaka And LeBron James Criticised For What They’ve Named New Business Project

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Naomi Osaka And LeBron James Criticised For What They’ve Named New Business Project (Getty)

Naomi Osaka and LeBron James have received backlash over the name of their new medi company, Hana Kuma.

The two sports stars announced this week they had joined forces to work on the new venture, which is set to produce stories that are ‘culturally specific but universal to all audiences’.

Osaka explained that content has ‘a more global perspective’ in the streaming age, so Hana Kuma hopes to help bring stories to life while making ‘unique perspectives feel universal’ and inspiring people along the way.

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